Latest #BikeIsBest film shows exciting opportunities for the industry
Posted on in Business News ,Brands & Products News , Cycles News , Outdoor News
The #BikeIsBest campaign was launched with the aim to spread the word that #BikeIsBest for everyone, with the
ACT and 50 other industry organisations join forces to launch "the most
extensive coordinated promotional campaign for cycling since the 1970s".
The latest #BikeIsBest film shows the headline figures on the campaign's reach and success. These figures represent an exciting opportunity for the industry and highlights the importance of continuing advocacy and marketing work in this area.
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