E-Bike Positive shortlisted for BikeBiz Award
Posted on in Cycles News , Outdoor News
The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the 2026 BikeBiz Awards.
The nomination recognises the collaborative industry initiative, launched in July, which helps consumers identify safe, legal and responsibly supplied e-bikes while supporting retailers and brands committed to best practice.
Co-managed by the ACT and the BA, E-Bike Positive promotes road-legal e-bikes as a safe, economical and healthy mode of transport, while educating consumers about the risks associated with aftermarket lithium-ion batteries, chargers and conversion kits.
Research commissioned at the launch of the campaign found that 84% of Britons admit they couldn’t distinguish a road-legal e-bike from an illegally modified one, highlighting the need for trusted guidance and greater confidence.
The E-Bike Positive Trust Mark enables approved retailers and brands to demonstrate their commitment to selling and servicing only road-legal e-bikes in line with manufacturer guidance. Consumers can also use the online directory to find approved retailers and brands they can trust.
Since its launch, the campaign has attracted a growing number of retailers and brands that have sign the E-Bike Positive commitment, demonstrating a shared dedication to responsible retailing and improving consumer confidence in the e-bike market.
Being shortlisted for a BikeBiz Award is welcome recognition of the industry's collective efforts to champion safe, legal e-bikes and ensure consumers have the information they need to make informed purchasing decisions.
Jonathan Harrison, ACT Director said:
"We're delighted that E-Bike Positive has been recognised by the BikeBiz Awards. This nomination reflects the collaborative effort of the ACT, the Bicycle Association and the many retailers and brands that have already committed to the campaign.
"As awareness of illegal and modified e-bikes continues to grow, it's more important than ever that consumers have a simple way to identify responsible retailers selling safe, legal products. E-Bike Positive provides that reassurance while supporting businesses that are committed to best practice."
The ACT would like to thank every retailer and brand that has already joined the initiative. Their support is helping to build a more trusted, responsible and confident future for the UK's e-bike market.
If you haven't signed up to E-Bike Positive, now is the perfect time to join the growing network of approved retailers and brands demonstrating their commitment to safe, legal and responsibly supplied e-bikes.
Find out more about E-Bike Positive and apply to become an approved retailer today E-Bike Positive Retailer Commitment - The ACT
The winners of the 2026 BikeBiz Awards will be announced at the awards ceremony hosted a the Button Factory in Birmingham on 15th October.
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