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Watch the latest #BikeIsBest film to see the headline figures on the campaign's reach and success.
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Activate Cycle Academy's New Cytech Training Facility Opens

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The new cycle mechanics training facility at Merrist Wood College in Guildford, managed by Cytech training provider Activate Cycle Academy (ACA), has oficially opened and courses are being... Read more…

Independent Retailers Confederation partners with ‘shopping appointment' solution to bring confidence back to shopping

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New service eliminates the need for customers to queue to get into independent shops
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Get Pumped Up to cycle and join the World's Biggest Bike Ride on 12 September

14 Aug 2020

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Buy Now Pay Later providers cause concern across UK as debt rises

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Increased scrutiny is being placed upon the UK's growing use of Buy Now Pay Later services
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Inquiry launched examining how high streets can survive the economic and social effects of Covid-19

21 Jul 2020

The Housing, Communities and Local Government Committee has announced a new inquiry to examine how high streets can survive the economic and social consequences of Covid-19.
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Activate Cycle Academy to start delivering the new Bicycle Mechanic Apprenticeship Standard

13 Jul 2020

Following the recent Government announcement pledging extra investment and funding for businesses hiring an apprentice, Cytech training provider Activate Cycle Academy (formerly ATG Training)... Read more…

Cytech's Training Centres plan to re-open in June

28 May 2020

After 2 months of inactivity within the Cytech workshop training facilities, training providers Activate Cycle Academy, PJCS and South Africa's Torq Zone Academy are re-opening in June following... Read more…

WANTED: Government Support for Retail Owners

6 Apr 2020

The ACT has initiated a campaign to support retail owners with a scheme comparable to theJob Retention Scheme for our employees.
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Local Bike Shop Day 2020 postponed following retailer vote

31 Mar 2020

As Local Bike Shop Day is a day encompassing the whole trade, the final judgement was given to the bike shops that had signup to take part. Out of all the respondents the overwhelming majority -... Read more…

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How to grow your independent business using new social media techniques

Posted on in Business News , Cycles News

Every week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Old Dairy Brewery and My Tiny Little Fairy Studio in Ashford. Both these businesses are independents who are growing their business using social media so you can learn from and replicate their success using new techniques.

 

How using tutorials on social media can drive sales

My Tiny Little Studio is a children's fair accessories and activity business just outside of Ashford. Anneli Woolis creates fairy accessories and activity packs kids for children. Having previously done workshops and kids parties during the pandemic she was forced onto zoom and has thrived. Her Etsy business has boomed and she thinks this is down to her online tutorials and connecting with what customers really want through her shop and instagram.

By using tutorials she has shown how versatile her products are, how you can really get creative and if you are feeling less creative she literally shows you how it's done.

Top tip: Put yourself out there, find your niche and show people what you can do. Making something super easy for someone can really help you sell more and get better testimonials.

 

 

How collaborating within your place through social media keeps you going

Old Dairy Brewery is a Microbrewery based in Tenterden, Ashford. Born in 2010, moved to larger premises in 2014 to brew a range of beers, English bitters and pale ales across the UK mainly to pubs and farm shops and some South Eastern Co-Ops. Having to build their online shop up almost from scratch selling to consumers rather than their main business- pubs, was tough for the team but they used Linked In and collaborated with their local area to stay relevant and focused on keeping afloat.

They found some other breweries and other businesses and monitored them to see how they were keeping people informed to get some ideas. They also found a local Italian food van through social media and teamed up to create more of an experience in their garden.

Top tip: Collaborate within your area. Use the maybe platform to find businesses in your area you can support and perhaps work with. We all need to invite people back right now. Give it a go.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.


 

 

 

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