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Williams Cycles, Cheltenham, Gloucestershire

Williams Cycles

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82 - 86 Albion Street
GL52 2SE

Telephone: 01242 512 291

An iconic landmark in Cheltenham, we've been going since 1904 and there's good reason why! We do all things bikes and much more.. We are a family as well as just a bike shop; come and say hello :)

Fully equipped workshop with Cytech Level 3 mechanics

Cycleschemes available
Finance schemes available

Email: williamscycles@googlemail.com

Key Services

ActSmart Member

CyTech logo

Bike Cafe

Cycle to Work

Demo bikes


Electric Bikes

Our Staff

Dominic Williams

Rory Williams
Finance Department

Josh Hobbis
Sales Manager

Brian Earp
Bicycle Technician / Mechanic

Dom Walker
Bicycle Technician / Mechanic

Brands stocked

Cycles Brands


Abus Acor Altura Avenir Avid Aztec Basil BBB Beto Blackburn Brooks Burley Camelbak Campagnolo Cane Creek Carradice Cateye Continental Coyote Crank Bros Crud Cyclo Diamondback DT Swiss Electron ETC Finish Line fizi:k Fulcrum Garmin Gore GT 85 Hamax Hope Hydrapak Jagwire Kenda KMC Knog Kryptonite Lezyne Light & Motion Lusso M:Part Madison Magnum Masterlock Mavic Met Minoura MKS Moon Lighting Moore Large Muc Off Nimrod Odyssey On Guard Oxford Polisport Power Bar Pro Quadlock Raleigh Rapide Rockshox Roval San Marco Savage Schawlbe Schwalbe Science In Sport Selle Italia Selle Royal Selle San Marco Shimano SiS SKS SKS mudguards Slime Specialized SRAM Sturmey Archer Tag Along Thule Topeak Truflo WTB Zefal


Adams Barracuda British Eagle Bumper Burley CBR Charge Bikes Claud Butler Concept Coyote Cuda Cult Dahon Dawes Diamondback DK BMX DMR Electra Ellsworth Falcon Fit Fit Bike Co. Forme FreeSpirit Genesis Grit Haibike Haro KTM Land Rover Lapierre Look Mafia Marin Maverick Merida Mongoose Pashley Peugeot Polygon Puky Raleigh Rapide Redline Riddick Ridgeback Ruption Saracen Specialized Squish Tern Tifosi Triumph United Viking WeThePeople WTP


100% Agu Altura Avenir Bell Camelbak Corinne Dennis DMR ETC Giro Hope Lazer Lusso M:Wear Madison Mavic Met Moore Large Oxford Pearl Izumi Protec Proviz Raleigh S&M Shimano Specialized Thor Topeak TSG Vittoria


Brompton Camelbak Campagnolo Madison Magura Maxxis Muc Off Specialized Tifosi

Electric Bikes

Adventure Claud Butler Dahon Dawes Diamondback Electra Folding Forme Haibike Lapierre Lectro Merida Peugeot Raleigh Ridgeback Saracen Specialized Volt Westhill


Crisp Cuda Grit Lucky

How to find us

Directions to this business

-2.06856 51.8989

Opening hours

Monday:09:00 – 17:30
Tuesday:09:00 – 17:30
Wednesday:09:00 – 17:30
Thursday:09:00 – 17:30
Friday:09:00 – 17:30
Saturday:09:00 – 17:30
Sunday:11:00 – 16:30