jay townley e-book

Creating an extraordinary retail shopping experience

Jay Townley is a U.S retail consultant and bicycle industry veteran. He has an international reputation as a leading thinker on the development of specialist cycle retail businesses.

Jay has worked as both a retailer and on the supply side of the industry with Schwinn in the U.S. His presentations at InterBike and recently at iceBike in the UK have been attended by hundreds of specialist cycle retailers over the years, all of whom are keen to gain new insights and a fresh perspective on the business of selling bikes.

You can learn more about Jay here

Buy Jay Townley's e-book

Published in 2006 "Creating a Specialty Retail Shopping Experience" is packed with over 50 year's of knowledge and insight as well as drawing on real world examples and leading business thinking. All with the aim of giving specialist cycle retailers the opportunity to develop their business to focus on customers and become true specialist retailers, with the bottom line benefits to match.

Usually retailing at $99 (£49.50) we have secured exclusive rights to distribute Jay's book:

• £35.00 - less 5% settlement discount + vat - you pay £39.07
• Prices on request for ACT members

With the UK market generally 2 or 3 years behind the U.S this book offer real value to UK retailers. Regardless of the size or location of your business Jay Townley offers useful answers and tools to address the "How's" and "Why's" behind many of the key questions surrounding the development of the specialist cycle retail channel.

Key themes of this book include:

• Its all about the customer - retailers need to move away from being focused on product and brand and instead devote their attention to the customer.
• Your store IS the brand - as a true specialist retailer offering great customer service and an enjoyable retail experience it is your store that becomes the brand your customers want.
• Its a buyers market - the power in the marketplace has shifted profoundly from sellers to buyers. Today's customers are skeptical, well educated about products and prices (or at least they think they are), and they know they always have more choices. They are driven more than ever by emotion and taking care of self.
• Useful tools for your business - Jay's book provides advice and guidance on everything from windows to store entrance, layout, customer greeting, how to close more sales and remove price as a barrier.

Contents

• Introduction - learning about the retail shopping experience
• It's all about them - focusing on the new consumer
• What are, a bike shop or a specialty retailer? - the experience your customers have in store makes a difference to the answer
• The opportunity - there is a huge opportunity available today
• The anthropology of shopping - creating truly enjoyable and successful retail environments
• Total Concept focused on the customer - George Garner got it right in 1964
• Consumer-centric retailing - most retailers today would argue they are consumer-centric, and most retailers would be wrong
• The consumer-centric store - the total experience
• Your store is the brand - your brand is not what you say you are but what your customers think you are
• What is marketing? - you don't "sell" anything anymore. Everything you and your employees do is marketing
• The new luxury strategy - new luxury consumers are so knowledgeable, selective, affluent and discerning that businesses must listen and respond to them as never before
• Developing an in-depth understanding of shoppers - understanding shopping decisions
• Don't get trapped on the yellow stripes! - what can a dead armadillo teach retailers?
• Look out - the future is here - consumers are the decision makers
• The view from river falls - between 2000 and 2020 75% of our lives will change dramatically, including the way we shop
• Personal and business evaluation - useful exercise to help you develop a transition to becoming a consumer-centric retailer and a consumer-centric store
• Suggested reading - the books that can help you and your staff
• Appendix - the systems and processes to make things happen
  

Buy This Book

This book is supplied electronically via email in PDF format only. Once we have received payment your copy will distributed by email within 24 hours. You can download Adobe PDF Reader for free here

• £35.00 - less 5% settlement discount + vat you pay £39.07

Payment options

• Credit / Debit Card - please call us on 08704 288 404 to make payment
• Cheque - payable to ActSmart. Send to: PO Box 5110, Hove, BN52 9EB together with email address and contact name.
  

Once payment has been received and processed your e-book will be emailed to you.

Any Questions?

Call us on 08704 288 404 or email us here