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Raleigh launch 2014 bikes at National Motorbike Museum trade show

Posted on in Business News ,Brands & Products News , Cycles News

Join us at our 2014 Product Launch - don't miss out on the best show in town!  

In one of the most hotly anticipated bike launches of the year, Raleigh will be introducing its 2014 range to the UK cycle trade on Monday July 22nd and Tuesday 23rd July. 

The event is being organised at the home of two-wheeled speed – the National Motorbike Museum near Birmingham – and will see the UK’s most recognized bike brand present its new and expanded range of top-end road bikes, lifestyle, city bikes and kids’ bikes, as well as some of the latest accessories for the UK market.

Following on from the success of Team Raleigh, 2014’s road range will feature over 25 new models including an expanded performance range featuring the much-sought-after Militis bikes, plus an expanded Revenio endurance road bike range, time-trial and track bikes and a bang-on-trend cyclo-cross range, giving the clearest indication of Raleigh’s ambition to dominate all categories in the road market with superior quality bikes.

There are big changes afoot in Raleigh ’s lifestyle and city range with an expanded Strada flat handlebar offering. Eight models will make up the Strada range in 2014, including revolutionary new features such as SRAM automatic gears and SRAM hub gears on an affordable range, perfect for riders who want to avoid gear maintenance and enjoy hassle-free commuting.

If you and your customers are more at home in the woods, the trails or the skate parks then be set to be wowed by the latest new and on-trend 29er and 27.5” mountain bikes and BMX models from Diamondback, which will be pushing the brand to new heights. Based on the phenomenal popularity and success of the Haibike range in 2013, Raleigh will be introducing a whole new range of lightning fast Haibike all-mountain performance electric bike models featuring the innovative Bosch drive systems. Haibike’s stunning road range also gets an update with new models in the high performance carbon road bike category.

The innovation doesn’t stop there though as Dahon offers new lightweight and affordable folding bikes, perfect for the burgeoning stylish commuter market. Meanwhile, on show from Raleigh ’s extensive parts and accessories stable will be exciting new lines from XLC components, Dare 2b clothing, Lusso clothing, Squire locks, Uvex glasses, RSP lights and Moon lights, all of which sold strongly in 2013 and look set to be heavily in demand again for 2014.

Raleigh UK ’s Managing Director Mark Gouldthorp said: “With the Raleigh brand we’ve moved things forward yet again with an expanded offering at the performance end of the market and developments in the rapidly expanding world of cyclo-cross.

“It’s an exciting time for our other in-house and distributed brands too as their product offerings expand to cater for the ever growing niche markets and specialisms within cycling.

"From junior bikes to world-beating bikes, we’ve got pretty much all the bases covered so if there is one show the independent bike dealer can’t afford to miss it’s this one.” Dealers visiting the show will get the chance to find out about Raleigh’s product vision for 2014 and beyond, test ride electric bikes, get free entry to the Motorbike Museum and find out about the latest in-store support programmes including Raleigh TV, our ground breaking interactive touch-screen catalogue and video player.

Dealers who don’t want to miss out should contact pamsimmons@raleigh.co.uk or call 01773 532600 to book their places. Show times:Monday 22nd July: 9.30am - 8pm Tuesday 23rd July: 9.30am - 6pm

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